![](https://cdn.prod.website-files.com/611391c83cb2c110f59e0245/6151ae04b871b4451e732072_Tiger_balm-03.jpg)
The impactful yet respectful update of the iconic leaping tiger is enhanced through new typography, character design, and color usage within the figure.
As a true icon that provides innovative, highly effective herbal pain-relieving remedies, our goal was to enhance, harmonize and refresh the brand while retaining the heritage of expertise consumers expect.