About the Listing
As a true icon that provides innovative, highly effective herbal pain-relieving remedies, our goal was to enhance, harmonize and refresh the brand while retaining the heritage of expertise consumers expect.
Brand strategy, brand architecture, visual identity, packaging design, illustration development, global launch planning
Red and White ointments are the iconic stars of the brand. Our approach amplified Tiger Balm's core values: Heritage, Wisdom, Proven, and Trusted.
The impactful yet respectful update of the iconic leaping tiger is enhanced through new typography, character design, and color usage within the figure.
VIS-ID application to packaging across all products and segments enhanced legibility and navigation. Classic lineup.
Balance and Active lineups.
With a distinctive and realistic rendering style, our illustration system helps consumers recognize product benefits in an intuitive and approachable fashion.