About the Listing

Partnered with Steinway & Sons to express the brand's 165-year equity of uncompromising artistry and craftsmanship through a refreshed brand identity system, including a modernized logo mark, photography style, and globally unified layout principles.


Brand identity partner


New York
Photography by Pol Baril. Art by Yago Hortal
We were inspired by the authentic details inherent in the brand, including the tools and materials found in the traditional process of hand-crafting the instruments.
The launch of the Spirio player system is Steinway's most significant product innovation in over 70 years. Our team developed the Spirio collateral launch kit, including the logo mark, photographic assets, and sound-as-art visualization, bringing the technology, and rich listening experience, to life.
To highlight the authentic spirit of the brand and inspire a new generation to fall in love with it, we created a cinematic brand document capturing Steinway's uncompromising commitment to its craft.