![](https://cdn.prod.website-files.com/611391c83cb2c110f59e0245/61435e7f4909ca5514a80128_SKII_Kokeshi_01.jpg)
We partnered with P&G to create an SK-II limited edition experience for the 2020 Olympics games in Tokyo.
In line with the #noncompetition campaign, the use of memorable Kokeshi dolls highlighted Japanese culture, embodied the idea of positive empowerment, and reflected the values of the Olympics: excellence, respect, and friendship.
A holistic launch that included graphic and industrial design, key visuals, and animations, the highly collectible limited edition generated massive excitement and sell-through across all markets.