About the Listing

Clean and bold, the new visual identity evolved the impact of the brand 360º across all touchpoints.

We enhanced appetite appeal and amplified iconic assets to drive storytelling and crave-ability across REESE'S portfolio.


Visual identity and new product launches


New York
First expressed in Lovers and Bars, the amplified assets (such as the graphic REESE'S cup) create highly memorable storytelling across a range of unique offerings.
We established graphic principles, using the angled cup as a key disruptive device that also drives product navigation.
Our team art-directed photography used for pack, out of home, social, and ecom needs.
We set the principles for impactful new photography that romances the product.