About the Listing

NiCE partnered with Hershey to craft a dynamic new visual identity for KIT KAT that highlights the delicious "break" to drive interest & desire.

The new visual identity established a clear world for brand expression based around the idea of "real," and a delicious sense of product potential and versatility.


North American visual identity and packaging development, vision for social and campaign activations, art director for new product photography


New York
Created a sense of dynamism in the VIS-ID by establishing "wafer" yellow as a secondary color to contrast with the hero red.
We brought the bar shape into the logo letterforms which enabled clarity, simplicity, and impact of the EBU while reinforcing hero assets.
We reinforced appetite appeal through highly sensorial and flexible photography that was art directed and shot specifically for ecom and social needs.