About the Listing

We partnered with Jockey to refresh the brand's visual identity and graphic packaging across multiple collections and retailer needs.

This included portfolio architecture naming, concept development, packaging graphics, and industrial design vision across bags and boxes. We also handled model casting, photography team management, and art direction for a range of shoots and styles across marketing, point of sale, and digital needs.


Visual identity partner


New York
By creating an iconic and intuitive VIS-ID and packaging architecture for Jockey, we established the category's standard for brand recognition, navigation, and impact. New product launches leverage the new look, and the design system was used to refresh retail-specific lines, including Jockey Life Collection for Walmart.