HAIR RECIPE

About the Listing

Innovation partner for the launch of a new P&G haircare brand: Hair Recipe WANOMI.

Inspired by Japanese food culture — Washoku — Hair Recipe WANOMI is a symbol of Japanese nature's grace and beauty. The visual identity and brand world honors the practice of nutritional balance and celebrates rice.

Scope:

Brand and visual identity, packaging graphics, and 360° design materials for use across in-store, digital, and social

Studio:

Tokyo
Credits:
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