![](https://cdn.prod.website-files.com/611391c83cb2c110f59e0245/611a3136e5b98454a27861fb_Boss_Soccer-01.jpg)
Stadium environment.
Inspired by the energy and geometry of football stadiums, we created an engaging retailtainment experience for HUGO BOSS fragrances, in line with their long-standing relationship with the world's most popular sport.
The immersive environment, complete with interactive digital game-play, draws consumers in and allows them to bond through competition, creating a memorable BOSS moment.