STEINWAY & SONS

Visual Identity Refresh

NiCE partnered with Steinway & Sons to express the brand's 165 year equity of uncompromising artistry and craftsmanship through a refreshed visual identity system, including a modernized logo mark, photography style and globally unified layout principles.

(Photography by Pol Baril)

STEINWAY & SONS

NiCE was inspired by the authentic details inherent in the brand, including the tools and materials found in the traditional process of hand-crafting the instruments.

STEINWAY & SONS

Spirio Launch

The launch of the Spirio player system is Steinway's most significant product innovation in over 70 years. NiCE developed the Spirio collateral launch kit including the logo mark, photographic assets, and sound-as-art visualization that bring to life the technology and rich listening experience.

(Art by Yago Hortal, Photography by Pol Baril)

STEINWAY & SONS

Spirio Launch

The launch of the Spirio player system is Steinway's most significant product innovation in over 70 years. NiCE developed the Spirio collateral launch kit including the logo mark, photographic assets, and sound-as-art visualization that bring to life the technology and rich listening experience.

(Art by Yago Hortal, Photography by Pol Baril)

STEINWAY & SONS

To both highlight the authentic spirit of the brand, and inspire a new generation to fall in love with it, NiCE created a cinematic brand-document capturing Steinway’s uncompromising commitment to its craft.